NEXT Lunch n Learn Workshop

Wed, 30th April 2025 @ 12.30pm BST

The 2 Biggest Weight Loss Mistakes Sabotaging Your Results (And How to Fix Them!)

Join me for this FREE 30-minute Live Workshop

Stop Dieting, Start Living

Feel Light, Free & at Home in Your Body

No counting calories, macros, or points

Create positive and

lasting change

Take back control of your weight, health and life

Sick of feeling like weight loss is a full-time job that never pays off?

Let me guess:

• You hate what you see in the mirror...

• Your clothes don't fit like they used to...

• You feel frumpy and middle aged ...

• You've done every diet going...

• You have restrictive food rules that leave you starving and exhausted....

• You obsess over food, calories and what you look...

• You've lost weight but always put it back on again....

• And deep down? You blame yourself

I'm here to tell you that it's

NOT YOUR FAULT...

You’ve been taught to fight your body instead of

listen to it.

You DON'T need more willpower..

You need a new approach,

a better approach...

One rooted in biology, scientific evidence, compassion, and radical self-respect.

One where you...

Lose weight in a healthy and sustainable way

Heal your relationship with food and your body, so that you could feel sexy, strong, and totally at peace in your own skin

Address the root cause of weight gain (stress, inflammation, deprivation)

All through the SELFISH Framework —

A step-by-step system designed to nourish your body instead of punishing it

Nice to meet you...

Sophie Simon - Creator of the SELFISH Framework

I’m NOT your average Weight Loss Coach.

I’m here to burn the dieting rulebook and rebuild your health from the inside out.

I understand how hard it is to put in so much effort doing all the things that you’re “supposed to do" to lose weight.

I know what it’s like to feel like a failure after another failed attempt.

I lived the yo-yo cycle for years...

I'd commit to a diet and/or exercise plan, and to start off it would feel easy!

I'd start to see the needle on the scale drop, my clothes would feel loser...

Then a few weeks in, maybe more, maybe less, I would plateau...

I'd still be doing all the things; counting the calories, doing the workouts, except that I would be starving, tired and irritable.

The diet just... didn't seem to work anymore...

I'd think "ahh, fuck it," binge... self-sabotage, whatever you want to call it...

...and the weight would pile back on.

I did that for years, until...I stopped trying to shrink my body and started learning how to support it.

I changed my approach. I stopped dieting. I ate in a way that felt good.

And the weight dropped — without even trying.

Now, I help other women do the same — in a way that’s biologically sound, mentally freeing, and actually feels good.

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Lasting weight loss is about nourishing your body... not punishing it

The classic approach to weight loss, as in the "eat less, move more" diet DOES NOT WORK.

This message has been packaged in many different forms over the years: counting calories, counting macros, weighing food, Weight Watchers, Keto, Low Carb, meal replacements, weight loss drugs, etc etc.

They might look like the work for a short time, but they DO NOT WORK long term.

Why?

It's biological.

The easy way to understand it is stress.


Low calorie diets can only be maintained as long as you manage your stress.

Because when you're trying to lose weight calories matter, BUT they're not the only thing that matter.

The Calories In Calories Out model doesn't address the root cause of weight gain, which is stress.

It only deals with the symptom, the surface level.

Does it stress you when you don’t feel good in your own skin?

Does eating as little as possible stress you out?

Does feeling starving stress you out?

Does the guilt about what you’ve just eaten stress you out?

There are also stressors that we don't even realise, like the food we eat, the way we move out bodies, how we sleep, how we talk to ourselves, etc.

So, if you want to go down the Calories In Calories Out route that means you’re going to have to get really good at battling your own body.

Do you really want to be at war with your body?

Because if you go to war that also means there’ll be collateral damage that will show up later as sickness, suffering.

Long term you’re going to have some problems.

Most weight loss programs, don’t solve the root of the problem, they just address the symptom, not the cause.

They don’t address stress, in fact they usually make the stress worse.

Which is why they don’t work long term and which is why people usually gain back a bit extra weight after a diet.

Which is why I'm able to help my clients create effortless results that last a lifetime, and NOT years of weight fluctuation despite a ongoing battle.

Did you know...

Popular diets (Weight Watchers, Keto, low carb, calorie control, etc) simply don't work for the vast majority of people. Or more accurately, they are modestly effective for a while, but after a year or so the benefits are largely gone.

BMJ 2020 Apr 1:369:m696.doi: 10.1136/bmj.m696

According to The New England Medical Journal "large, rapid weight loss is associated with poorer long-term weight loss outcomes, compared to slow, gradual weight loss.

N Engl J Med 2013; 368:446-454DOI: 10.1056/NEJMsa1208051

The SELFISH Weight Loss Framework

A revolutionary approach to weight loss built on

Radical Self-Respect

  • S - Stress - learn to regulate your nervous system

  • E - Exercise/movement - move in ways that feel joyful not exhausting

  • L - Loving Kindness - self talk rewire to build fierce self-compassion

  • F - Food Whole plant foods that fuel and and nourish deeply

  • I - Intimacy - Reconnect to your body, desires, and emotions

  • S - Sleep - Restorative and balancing

  • H - Humour - Because joy is healing

Weight loss that starts with putting yourself first.

I Do It Different...

which is why my clients get better result

This is what they say...

"I’ve really enjoyed working with Sophie and it’s been really successful!"

Before working with Sophie I was struggling with yoyo dieting a lot. I'd have this burst of enthusiasm, but I would never really follow it through for any length of time. I would say to myself, “forget it, it’ll be all right, I'll just have a bit of this now and I’ll get back to it later.”

When I was in the car, I could go from one petrol station to another and buy crisps and chocolate.


Since I started working with Sophie I’ve lost over a stone and a half and I don’t think it’s been that hard.

Now, I’m more enthusiastic about and organised with meals. I feel healthier because of what I’m eating and also because of what I’m not eating. As for the crisps and chocolate I just don’t do that anymore. The dizzy spells have also stopped.


I want to continue to losing weight, but to do it in a way that’s sustainable. I think the way that Sophie has helped me with it is sustainable as I’m not hungry, I can eat what I need to eat not to be hungry.

- Joel Monath

So, here's how we do it...

Let’s figure out what’s holding you back and how to finally shift the weight — without the mental gymnastics of dieting.

This isn’t a sales pitch. It’s a breakthrough conversation.

This is how we do it:

1. Connect

Book your 10-min Breakthrough Call

🎯 100% Free

🧠 100% Insightful

💬 No pressure. Just breakthroughs.

2. Transition

Find out what's been keeping you stuck and apply the SELFISH Framework to your life

3. Transform

Lose the weight and become a whole new you, inside and out!

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Don't worry, you're in the right place...

You’ve tried the restrictive route. It didn’t work.


Now it’s time to try something radically different.

When you stop dieting and start nourishing, your body starts trusting you again.


You deserve to feel vibrant, confident, and alive in your own skin — without obsessing over food, numbers, or your reflection.

Because I actually give a FAQ...

Why get a coach? How will it help?

The aim of the coaching is to help you to better understand yourself.

I've spent years gaining a better understanding of human behaviour and how the brain works - its plasticity is remarkable. You can achieve your goals.

All these things generally happen outside our awareness, and it's very difficult to 'see' ourselves from the outside, which is why it's so important to get a coach.

We often find it hard to understand the 'why' behind our impulses (snacking), and our behaviour.

I'll help you to understand the 'why' so that you can become aware of it. Because you can't change something you're not aware of.

Why am I hesitating to book a call?

We're creatures of habit, and we're afraid of the unknown. That makes it difficult to change.

I hope that my website answered a lot of your "unknowns".

But, if you are still concerns about booking a call, you can start off by sending me an email.

My coaching has nothing to do with what's on the diet market or selling you food supplements. My sole aim is to empower you to make choices that serve your weight loss.

Weight loss coaching offers you a choice: you can continue to unconsciously reproduce the same patterns and get stuck in your habits, or you can take a step back and try to understand yourself better.

That's how you change!

How long will it take to lose weight?

As of your first session you should feel like a weight has been lifted off your shoulders, just by talking about your problems and getting them out into the open.

After that, it all depends on your commitment and regularity.

If you show up every week, you'll start to feel good and see changes as soon as the first month. If all goes well, after a few months you won't need me anymore!

It's like with everything, the more committed you are, the better the results you'll see.

What do your clients say about you?

They say that I'm a friendly, caring person who listens to their needs. They also say that I'm fun and inspire confidence.

Why did you decide to become a Weight Loss Coach?

It's not always easy because you come into contact with a lot of people who are suffering, but there is no better feeling in the world than seeing people transform and helping people to become the best version of themselves.

Where do your coaching sessions take place?

I meet with all my clients remotely using Zoom.

Download our free guide and say "Hello" to the new you TODAY!

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